Jana Moira Lüthi 
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ZHdK x PKZ A Passion for Fashion Advertisement Campaign  — This project explores the dynamic relationship between clothing and the body in motion. Through extreme poses and gender-neutral, capsule-style garments, clothing and wearer merge into abstract, evolving forms. The work was realized as an analog and digital advertising campaign for PKZ, bridging the brand’s visual heritage with a contemporary, future-oriented expression of fashion. (See Project...)
 
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